Posted by jason on November 4, 2009
The promo for this week’s Trippin Thursday (30 seconds to mars in West Palm Beach) contains a little clip of an old commercial… “Come to FLO-ri-DAAA!!!”
Click on the pic of the Sunshine State to see the full commercial, circa 1979 or so, from Florida’s Tourism Dept… Sure, it’s goofy, but that’s only with 30 years added…. Remember, this wasn’t far removed from the days when the lines between rock, showtunes, and jingles were still being drawn…
……I’m struck by the COMPLETE lack of irony… I cannot imagine ANY piece of advertising for something this pleasureable coming without irony today… There is nothing tongue in cheek about this… And they really go out of their way to make those images of sloppy, sloshy urban winters seem especially miserable…
the jingle reminds me of Pinball Wizard a little. But yes, you’re right. It is a completely straightforward commercial. Although, I would like to have seen the scene of the little ‘ol lady scooting through the NY streets in the snow, switch to one of her in Florida on some water ski’s.
Comment by jacq — November 4, 2009 @ 12:03 pm
I think it sounds like it was written by a bunch of drug dealers. “You need it bad, the spring you’ve been waiting for just never seems to come, you neeeeeeeed it, man. I’m gonna get you HIGH.”
Comment by Sara Prime — November 5, 2009 @ 2:11 pm